NAKED Underwear: The story of an authentic and committed brand

A birth guided by passion and reality

In 2019, the idea of NAKED Underwear sprouted in our minds with a clear ambition: to create a sexy lingerie brand that speaks to all women. Not a perfect, polished, and flawless brand, but an authentic brand, reflecting real women. A brand that evolves, learns, and grows thanks to its customers and for them.

We started with passion, but also with mistakes. Some of our early products had defects, our customer service was improvable, and our product development approach needed refinement. But we discovered our greatest strength: you. Your feedback, constructive criticism, and encouragement allowed us to improve, correct our mistakes, and make NAKED Underwear a brand closer to you, more aligned with your needs and expectations.

A clear vision: enhancing every woman, without compromise

Our mission at NAKED Underwear is simple but powerful:

To offer every woman the freedom to be sexy and comfortable in her body, without judgment, with lingerie that enhances her and boosts her confidence.

We believe that sexy lingerie should never be a source of discomfort or insecurity. It is an accessory of seduction, a confidence asset, that highlights, reassures, and makes you want to please yourself, for yourself and, if desired, for your partner. Wearing a beautiful piece of sexy lingerie should be a pleasure above all. That's why we chose a design that is both sensual and comfortable, so that every woman feels confident and free to express her femininity.

But over time, we realized that sexy lingerie was not just a personal pleasure. It could also be a strong gift idea full of emotions. A gesture of love, a complicit attention, a way to value the other and remind them how much they are desired. We then worked to accompany men wishing to offer sexy lingerie to their partner, guiding them towards choices that combine elegance, sensuality, and audacity. Offering lingerie is offering confidence, desire, and well-being, and we are proud to be accomplices of these unique moments.

Continuous improvement thanks to you

What makes NAKED Underwear a unique brand is our ability to question ourselves and learn from our customers. We understood from the beginning that improvement doesn't happen alone, but by listening, adapting, and innovating.

That's why, since our launch, we have made it a point to:

• Take into account every customer feedback to improve our products.

• Work on cuts and materials that combine aesthetics, sensuality, and comfort.

• Strengthen our customer service to offer a seamless experience.

• Offer varied designs, designed for all body shapes and sensitivities.

We are proud of this evolution and the trust our customers show us every day.

A French brand that values authenticity and pride

Behind NAKED Underwear, there is a passionate team that firmly believes in the strength of women and their ability to reclaim their sensuality. We want every woman who wears our sexy lingerie to feel not only beautiful but also proud of herself. Because confidence comes not only from what we wear, but also from how we choose to see ourselves.

By choosing NAKED Underwear, you are not just wearing a lingerie brand. You are participating in a human adventure, a story of resilience and continuous improvement, the growth of a French brand that values listening and commitment.

Together, let's continue to evolve

We know we still have a long way to go, and that's what motivates us every day. With you, we will continue to evolve, innovate, and offer sexy lingerie that meets your desires and requirements.

Today, after five years of existence, we are proud of what we have accomplished. More than 500,000 satisfied customers have trusted us, and we have been able to transform our vision into a collection that reflects what we imagined from the very first day. We are proud of our sexy products, our brand image, our ambassadors, our refined packaging, and our attentive customer service. But know that we will always listen to you to be even closer to perfection.

Thank you for being by our side in this beautiful adventure.

NAKED Underwear, for all the women who dare to love themselves and feel desirable.